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Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, global iconic brands, 62,000 associates and $12.4 billion in revenue. VF’s businesses and brands are organized into four categories called coalitions, consisting of: Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

Nice, right? But no matter how powerful you present yourself on your website, the question every organisation in the fashion industry is asking itself 'What will happen tomorrow and am I still one of the players on the pitch'?



November 2017. Time to reflect on the first year of the journey and think about the months to come. Wandering the complex playing field what are the guiding principles? What have we learned so far and what challenges lie ahead? MAY THE ROAR NEVER FADE!



In October 2016 80 professionals got together to talk about the future and possible next steps for the organisation as a whole. During a two-day inspirational journey the participants stepped out of their comfort zone in search for inspiration and possible solutions. TO CHANGE OR NOT TO CHANGE was the dominant question. At the end of the 2 days THE HOLY GRAIL wasn't found (thank God!). The future will knock on the door, that much is certain. If it is to be it is up to me! Ten words with one clear direction. If you can't stop the waves, you'd better start learning to riding them.